1. Grow the Business
Marketing should create measurable business opportunities, not simply activity. Mike's approach connects positioning, content, data, technology, channels and sales execution around a common objective: creating qualified demand and moving it through the funnel.
2. Building Demand in Complex Markets
Mike has built demand-generation programs in complex B2B markets where buying cycles are longer, decision-makers are harder to reach, products require education and credibility matters as much as visibility. His experience includes generating more than $25 million in qualified ARR pipeline at Servicing Solutions and more than $7 million at Elevation Connect.
3. Where Mike Adds Value
Growth strategy and fractional CMO leadership; account-based marketing and lead generation; financial services and BPO marketing; brand positioning and market messaging; content and thought leadership; executive communications and PR; marketing technology and analytics; and channel and partnership development.
4. Marketing Doesn't Stop at the Lead
Generating more inquiries does not solve a business problem if the organization cannot convert them. A successful growth program must consider what happens after the prospect responds, including the sales process, application flow, funding, customer experience, technology capacity, compliance requirements and measurement. Demand is only valuable when the business can convert and support it.
5. Technology-Enabled Growth
Mike has hands-on experience with marketing and sales platforms including Salesforce, HubSpot, Marketo, Pardot, ZoomInfo, 6sense, Outreach.io, Cognism, Instantly.ai and GoHighLevel. The objective is not to accumulate software. It is to build a technology stack that improves targeting, execution, measurement and alignment between marketing and sales.